I’m a Brazilian art director and multidisciplinary designer with 15 years of experience in art direction, graphic design, branding and UX/UI. I’ve led projects, mentored designers, and helped teams solve complex challenges from concept to execution.

Born in Caratinga, Minas Gerais, I’ve lived and worked in Belo Horizonte, Rio de Janeiro, São Paulo and Bogota, Colombia. Each experience has shaped how I work and create. My career includes global agencies such as McCann, DDB, Publicis, 3AW and Ampfy, as well as startups including Benfeitoria and HubSpot. I’ve worked with brands such as Coca-Cola, L’Oréal Paris, Colorama, Risqué, Nestlé, ExxonMobil and Bradesco.

I believe in understanding people before trying to communicate with them. Different perspectives, backgrounds and experiences make creativity richer,  and I believe diversity is essential to creating work that is more relevant, original and meaningful.

Music, cinema, museums, literature, culture in general shape how I see the world. I play guitar, ukulele and percussion, mostly for Carnaval, and travel whenever I can. I started by drawing what I wanted to reach. I still create to expand what’s possible.