My personal and professional journey is woven with a thread of experiences that I bring to each project. Design is communication. My work is about solving problems, fostering meaningful, intuitive connections, and telling stories.

I’m Brazilian, from Caratinga, Minas Gerais. My career has taken me to Belo Horizonte, Rio de Janeiro, São Paulo, and Bogotá. In each new city, I absorbed different cultures, challenges, and insights. I communicate in Portuguese, Spanish, and English, which further enhances my adaptability and multicultural perspective. At the same time, my preserved accent serves as a reminder of my roots and the strength of my identity.

Combining creative and strategic processes, I transform complex ideas into digital products with intuitive interfaces and effective experiences. I lead projects and teams, implement complete design systems and guide designers in improving their skills. I also tell incredible stories through art direction, graphic design, visual identity and branding.

I believe in people and focus on understanding them to create better strategic and creative solutions. With an approach that is both technical and empathetic, I bring a new dimension of innovation to every challenge.