100 Years of the Contour Bottle: Christmas Edition Packaging

Coca-Cola Brazil celebrated the centenary of its iconic Contour bottle with a new feature: an aluminum edition. Historically recognized as one of the most innovative designs of the last century, the aluminum version now becomes part of the brand’s permanent portfolio.


The first edition arrives with the festive spirit of the holiday season. Inspired by the tradition of gift-giving, the bottle features a wrapping-paper-like print, a bow, and a space for personalized messages. Simply write your dedication on the tag attached to the packaging and make someone’s happy with a Coca-Cola.