Juliana Senra Avatar

Main Skills:
Product Design • UX/UI • Design System • Design Ops • Graphic Design • Art Direction

Complex Problem Solving • Dynamics and Co-creation • Conceptualization • Strategic and Creative Ideas • Leadership • Mentoring

Tools:
Figma • WordPress • HubSpot Hotjar • Google Analytics • Adobe Photoshop, Illustrator, Indesign and After Effects • Maze • Midjourney • Miro

What do I do?

I turn complex visions into tangible realities.

My personal and professional journey is woven with a thread of experiences that I bring to each project. My work isn’t just about creating products; it’s about telling stories, solving problems, and fostering meaningful and intuitive connections.

My career has taken me to Belo Horizonte, Rio de Janeiro, São Paulo and Bogotá. In each new city, I absorbed cultures, challenges, and insights. I communicate in Portuguese, Spanish, and English, adding even more adaptability to my multicultural perspective. At the same time, my accent serves as a reminder of my roots and the strength of my identity.

With strategically designed end-to-end processes, from onboarding to the final prototype, I transform complex ideas with numerous business variables into intuitive interface solutions and effective digital experiences. I have experience in leading projects and teams, integrating design, development, and operations, and in implementing efficient design systems to boost project efficiency, automate tasks, and foster team collaboration. In addition, I support individuals and teams as a mentor, guiding the development of designers and providing feedback and insights to enhance their skills and unlock their potential.

Graduated in Advertising and Marketing, I am a professional who also understands the broad spectrum of art direction and graphic design. I am experienced in concept art, image editing, editorial design, digital marketing, visual identity, and branding. With a postgraduate degree in UX/UI Management and Strategy from ESPM Rio de Janeiro in progress, I am always seeking to expand my knowledge and skills in design and technology.

With an approach that is both technical and empathetic, I deliver a new dimension of creativity and innovation to every project.

en_US