I’m a Brazilian art director and multidisciplinary designer with 15 years of experience in art direction, graphic design, branding, UX/UI and digital product design. I’ve led projects, mentored designers, and helped teams solve complex challenges from concept to execution.

Born in Caratinga, Minas Gerais, I’ve lived and worked in Belo Horizonte, Rio de Janeiro, São Paulo and Bogotá, Colombia. Each experience has shaped how I work and create. My career includes global agencies such as McCann, DDB, Publicis, 3AW and Ampfy, as well as startups including Benfeitoria and HubSpot. I’ve worked with brands such as Coca-Cola, L’Oréal Paris, Colorama, Risqué, Nestlé, ExxonMobil and Bradesco.

Today, I connect creative direction, design strategy, brand, experience and product through collaborative leadership. Music, cinema, museums and culture shape how I see the world. I play guitar, ukulele and percussion, mostly for Carnaval, and travel whenever I can. I started by drawing what I wanted to reach. I still create to expand what’s possible.