Tim Minas Gerais Print

Print newspaper ad made for the Brazilian telecomunications company TIM, one of the largest in the country. It was meant as a tribute to the customers who made the brand the number 1 in the state of Minas Gerais, Brazil, for the Prepaid category. The image depicts a Namoradeira, translated as Sweetheart, which is a type of popular sculpture in Minas Gerais. They can be found in different sizes throughout the state, decorating window sills and balconies. She is placed in the ad alongside the Blue Man Group, who had been in partnership with the brand for years.